ABOUT

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Start with us.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

INFLUENCE ACROSS NUMEROUS INDUSTRIES

SERVICES

What we bring.

  • Our core services are the foundation of your digital success. We drive growth through paid advertising, email & SMS marketing, brand strategy, website design, and graphic design. These services ensure your business reaches the right audience, builds lasting connections, and delivers a seamless digital experience.

  • We offer additional services to complement and enhance your marketing efforts, including social media management, analytics & reporting, landing pages, and influencer marketing. These services ensure your campaigns perform better and reach further.

  • For clothing brands, we provide expert support in logistics and manufacturing, from sourcing to production planning and quality control. We streamline operations so you can focus on growing your brand.

CASE STUDIES

Banana Lagoon’s

Mystery Box Black Friday

For Black Friday 2024, Banana Lagoon implemented a thoughtfully crafted campaign designed to capture attention, drive excitement, and significantly boost sales. The campaign focused on mystery boxes, product discounts, and exclusive deals to create an engaging shopping experience. Running from November 28 to December 5, it achieved an 8x revenue increase compared to Black Friday 2023.

Concept
The campaign’s cornerstone was the mystery box concept, introducing an element of chance to the shopping experience. This approach aimed to spark curiosity, incentivise higher spending, and encourage repeat purchases. By offering tiered mystery boxes with a deliberate use of the decoy effect, customers were strategically nudged toward selecting higher-value options, enhancing the overall average order value.

Results

  • Revenue Growth: 8x increase from Black Friday 2023.

  • Conversion Rate: Improved by 56% over typical performance.

  • Average Order Value: Increased by 17%, driven by strategic pricing and product positioning.

  • Channel Performance: Organic Instagram and email campaigns emerged as top contributors, complemented by strong ROAS from paid ads.

Banana Lagoon’s

Make it YOOURS, Boxing Day

For Boxing Day 2024, Banana Lagoon launched the "YOOURS" campaign, a thoughtfully designed initiative centred around the slogans "Make It YOOURS" and "It's YOOURS." The campaign celebrated individuality, connection, and comfort through a focus on limited-edition hoodies priced affordably at $89 each. With emotive storytelling and strategic messaging, the campaign aimed to create a meaningful shopping experience during the festive season.

Conclusion
The "Make It YOOURS" and "It's YOOURS" campaigns reflect Banana Lagoon’s commitment to thoughtful, customer-centric storytelling and strategic pricing. By celebrating individuality and connection, this campaign embodies the brand’s ethos and continues to build its reputation for delivering meaningful shopping experiences.

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